The Dodge Viper has been named a Future Collectible by Hagerty’s ‘Hot List’. The Hagerty Group is the world’s leading insurance provider for classic vehicles and has access to the largest network of classic car owners. McKeel Hagerty, CEO of Hagerty, said about the decision, “The Viper checks all the boxes for a future collectible. Limited-volume, race-bred pedigree, iconic styling and raw power make it a natural choice for the 2016 Hot List.” So what qualifies a car as a future collectible? According to Hagerty experts, a vehicle must deliver the joy of driving today, continue to further every gearhead’s love of driving and become collectible in the future. Tim Kuniskis, Head of Passenger Car Brands–Dodge, SRT, Chrysler and FIAT, FCA–North America, said about the distinction, “The Dodge Viper is an iconic, hand-built American supercar with a 645-horsepower hand-built aluminum V-10 engine; a timeless and hand-crafted body design with a strong racing pedigree and very limited production over its nearly 25-year lifespan. The 2016 Dodge Viper ACR’s unprecedented 13 track records add to the legend, and the exclusive 1-of-1 program with 25 million unique build configurations helps make it an exclusive collectible among today’s supercars.” Furthermore, the Viper is purely American being designed, engineered, and hand-built in Detroit for its entire 25 year lifespan.
This news comes in addition to news that Jeep’s touching ‘Portrait’ Superbowl Ad has won a Clio Award for best Ad of the Superbowl. The ad is a stunning portrait of success featuring black and white photos of various influencers, like Marilyn Monroe and B.B. King. Dispersed throughout the ad are black and white Jeep portraits that demonstrate Jeep’s 75 year history. Rob Reilly, Super Clio commissioner and global creative chairman at McCann Worldgroup said about the award, “I liked the restraint it showed for the Super Bowl, to not use the typical tricks. Jeep could have easily shown driving footage or something similar, but they chose to show very little product and tell a great story.” If you haven’t seen the ad, check it out below: