The Redesigned Ram 1500 Expected in 2018! We recently shared the news about the new Jeep Wagoneer and the design expected based on the image that was leaked. It seems that leaked along with this photo was an image of a Ram Truck, presumably the next-generation Ram 1500 that should arrive in the latter half of 2018. Based on the pictures, it seems the new Ram 1500 has adopted a fresh new design which a sleeker fascia design, a blacked-out grille, a redesigned skid plate and bumper, and a set of slim LED headlights that are reminiscent of the headlights on the Dodge Charger. In the rear, new more angularly shaped vertical taillights as well as an overhauled tailgate are apparent. Ram plans to continue using steel fro the majority of the body panels, allowing Ram to use more complex shapes in its body panels, including a styling line front-to-rear around the top of the wheel wells to evoke a more muscular stance. The redesigned Ram is expected to upgrade to the 3.6-liter Pentastar V-6 engine with plans to incorporate fuel-saving belt-start generators to help improve fuel economy. Inside the cab, a new flattened center console design will allow for more storage space.
Along with this leak comes news that Ram will continue production of its current light-duty pickup into 2019, which would overlap with the production of the new Ram truck model since it’s expected in early 2018. The older models are planned to be used mostly for fleet orders, while the updated Ram will be marketed towards consumers due to its added features and technology. CFO Richard Palmer said to Automotive News, “Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers’ demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins. As we realign our capacity, we’re going to be able to continue to work on improving our fleet mix.”
Ram trucks have been enjoying increased sales of 27.2% in September, allowing the brand to overtake the Chevrolet Silverado as the second most purchased truck behind the Ford F-150. FCA CEO, Sergio Marchionne said, “We have taken a very hard look at our level of penetration in some of the key truck areas in the U.S., and we’ve been deficient, and I think a lot of this has been because of the fact that we have not emulated people who have a longer history of success in this sector.”
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