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Ram Introduces Harvest Version Truck for Farmers

Ram Introduces Harvest Version Truck for Farmers

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Ram Introduces Harvest Version Truck for Farmers! According to recent reports Ram is offering a new farmer-oriented trim on the 1500, 2500, 3500 adding utilitarian features to help with farm work and a family-friendly interior. Some updates will include a one-inch increase in ride height, wheel flares, aggressive all-terrain tires, a spray-in bedliner, tubular side steps, fold-out bumper step, mud flaps, and skid plates that can accommodate the heavier workload of harvest season.

Two new exterior colors are available for this special edition including New Holland Blue and Case IH Red, which were created so they could help match their trucks to their tractors. Bright Silver wheel flares are also available on the Harvest Edition along with Bright White or Brilliant Black exterior colors. New interior features included rubber floor mats, heated seats and a standard touchscreen infotainment system with navigation 4G Wi-Fi and smartphone connectivity. For heavy-duty additions, a cargo-view camera is included.
 
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The 2018 Ram 3500 Claims Highest-Ever Torque Rating for Pick-Up Truck

The 2018 Ram 3500 Claims Highest-Ever Torque Rating for Pick-Up Trucks

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The 2018 Ram 3500 Claims Highest-Ever Torque Rating for Pick-Up Trucks! The new 2018 Ram 3500 Heavy Duty pickup will arrive at dealerships this month and promises to impress. Getting an impressive 930 pound-feet of torque, the 2018 Ram 3500 Heavy Duty pickup features a Cummins 6.7-liter diesel engine which offers the “exclusive ability to tow 30,000 lbs. with a fifth-wheel hitch.” This makes the new Ram 3500 the recipient of the highest-ever torque rating for a pick-up truck.

“Ram maintains capability leadership by delivering the highest-ever torque rating for a pickup truck and heaviest fifth-wheel trailer towing capacity,” said Mike Manley, head of Fiat Chrysler’s Jeep and Ram brands, said in the release. “We understand the attributes most important to our customers within the heavy-duty segment; they demand hard-working, long-lasting capability.”

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2018 Ram Limited Tungsten Edition is Most Luxurious Ram Made

2018 Ram Limited Tungsten Edition is Most Luxurious Ram Made

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2018 Ram Limited Tungsten Edition is Most Luxurious Ram Made! If recent reports are to be believed, Ram may have just released their most luxurious model to date. The new Limited Tungsten Edition will be launched sometime this fall with an MSRP of $52,875. As the truck segment continue to grow in sales, consumers have been asking for more designer details, and Ram is delivering on this model which will feature a segment first suede headliner; ultra-premium leather seats, steering wheel, center arm rest, doors and instrument panel; cooling and heating seat settings; rubber floor mats with carpeted inserts; and accent stitching and real wood elements. 

“This is the most luxurious truck we have ever offered, and I would say it is the most luxurious truck in the marketplace today,” said Jim Morrison, head of Ram Trucks North America.

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Ram Sales Beat Silverado Sales For Third Straight Month!

Ram Sales Beat Silverado Sales For Third Straight Month!

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Ram Sales Beat Silverado Sales For Third Straight Month! In the battle to be America’s Favorite Truck, usually Ford tops the list and the Chevy Silverado takes second place, but recently Ram has proven to be a main competitor. Autoweek explains that this could be due to Ram offering significantly higher incentives than Chevy and Ford and pushing dealerships to promote Ram sales. Pickups were one of the best-performing segments in the US last month, with sales up 9.3%. Sales of other light trucks rose 6.2%, but many analysts project sales to come in about 2% below last year’s record.

Ram sales are up 18% and they are just slightly behind Chevy Silverado sales for the year, although Ram sales have outpaced Chevy for the past three months. If Ram surpasses Chevy, it will be the first time that Ram has hit number 2. The Drive explains that Ram’s strategy of picking up non-brand loyal customers by offering better incentives on their trucks, which haven’t been significantly updated in years, is one key that Ram is growing so quickly.

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Winning Trainer of the Kentucky Derby Set to Receive Special Edition Ram Truck

Winning Trainer of the Kentucky Derby Set to Receive Special Edition Ram Truck

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Winning Trainer of the Kentucky Derby Set to Receive Special Edition Ram Truck! Last weekend, spectators everywhere were excited when Always Dreaming took the top spot at the 143rd Kentucky Derby, held at Churchill Downs in Louisville. This special occasion marked the eighth year where Ram has serviced as the “Official Truck” of the Kentucky Derby. As part of “Official Truck” duties, Ram will be awarding the winning trainer a special Kentucky Derby edition Ram 2500 Limited. 

The custom Ram is featured in a Brilliant Black color scheme with Kentucky Derby logos painted on the rear panels and a hand-painted rose placed on the front grille. Ram had several trucks displayed at the Churchill Downs ground and played four separate television ads featuring footage from Churchill Downs. Ram ProMaster vans delivered “Lilies Garland” and “Roses Garland” flower arrangements worn by the winning horse and a custom pink Ram 3500 Limited vehicle lead the Kentucky Oaks Survivors Parade, compromised of 143 breast and ovarian cancer survivors.

 

“Ram trucks are the perfect match for horse owners, trainers and riders, and partnering with America’s premiere racing events is a great way to demonstrate our commitment to these customers,” said Mike Manley, Head of the Ram Brand. “With the longest-lasting pickup trucks on the market and class-leading capabilities, Ram trucks are well-deserving of the ‘Official Truck of Churchill Downs and the Kentucky Derby’ status.”

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2017 Ram Heavy Duty Wins Gold Hitch Award

2017 Ram Heavy Duty Wins Gold Hitch Award

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2017 Ram Heavy Duty Wins Gold Hitch Award! Recently The Fast Lane Truck has named the 2017 Ram 3500 a Gold Hitch Award winner for the heavy-duty segment thanks to its amazing pulling power, braking, fuel economy, comfort and handling under extreme towing conditions. The editors at TFLtruck tested the trucks, which must be 2017 model-year pickups or models not significantly changed from last year, by driving the Eisenhower Pass “Ike Gauntlet” located outside Denver with a loaded gooseneck trailer. This infamous pass climbs elevation in excess of 11,000 feet with increasing grade near the peak. The Ram 3500 Heavy Duty was also judged on its overall performance unloaded. 

“The 2015 Ram 3500 Heavy Duty was loaded with a 21,600-pound trailer for Gross Combined Weight of nearly 31,000 pounds,” said Andre Smirnov, technical editor at TFLtruck. “The Ram dually came out on top based on its confident downhill performance, consistent uphill climb and leading observed fuel mileage among the competitors.”

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Ram Debuts 2 New Special Edition Trucks

Ram Debuts 2 New Special Edition Trucks

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Ram Debuts 2 New Special Edition Trucks! According to Autoblog, the Chicago Auto Show has been know as a truck-heavy expo and is a fitting platform for Ram to debut two new versions of its pickup– the Limited Edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. Both models will be Crew Cab V8s.

The Ram 1500 Copper Sport will be limited to only 3,000 units and starts for $46,950. The model will feature copper-colored paint on the body, grille, and bumpers as well as black-decaled Sport performance hood, black Ram’s head grille badge, black tailgate badge and black body-side badges. The color scheme follows to the interior where the truck has copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport will also feature either 20- or 22- inch diameter wheels depending on whether you choose the 4×2 or 4×4. The truck will also feature a nine-speaker Alpine audio system that includes a subwoofer. 

Ram 1500 Copper Sport lead
 
The Ram Heavy Duty Night will be available on both the 2500 and 3500 models and is an expansion on the half-ton Ram 1500 Night edition. The Night is a factory blackout kit, essentially, and adds chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. The interior features black vinyl and cloth seats. The only body style available is Crew Cab and it won’t be available on Dualie 3500s, although customers can choose from two Hemi V8s or a Cummins diesel inline-six. 
 
Ram Heavy Duty Night Edition lead
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2017 Ram 1500 Named in Consumer Guide's Best Buys of 2017

2017 Ram 1500 Named in Consumer Guide’s Best Buys of 2017

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2017 Ram 1500 Named in Consumer Guide’s Best Buys of 2017! The editors test drove more than 150 new vehicles and then selected the top ones in each class as the best buy; however, a vehicle must also distinguish itself as having a good dollar value compared to others in the class. The editors write about the large pickup class, “Although small in number, they’re big in sales … really big. In fact, although there are only six vehicles in the large pickup class, two are typically the top-selling vehicles of any type, and another is often within the top five. It’s those huge sales numbers that make the competition in this class so fierce. In recent years, pickups have gone from being commercial workhorses and “urban cowboy” fashion statements to truly sophisticated and luxurious vehicles. And none of that has diminished their original appeal as motorized beasts of burden.”

So why exactly was the 2017 Ram 1500 named as a best buy in a class that is so competitive? The editors share, “It offers an unbeatable ride/handling combination along with a high level of refinement, classy interiors, and some unique features. Furthermore, the V6 engine is no slouch, and has very respectable EPA fuel-economy ratings too. The Ram 1500 is available with a class-exclusive diesel engine. (The Nissan Titan XD also offers a diesel, but it’s not a true light-duty pickup truck.) Also exclusive is the RamBox system: large, handy, lockable cargo bins built into the top edges of the cargo-bed walls. Full-time 4WD is offered (in place of part-time 4WD) starting in mid-level models.” 

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Watch: The Dodge Challenger Takes On Alaska

Watch: The Dodge Challenger Takes On Alaska

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Winter is wearing on in Wisconsin and it seems that Dodge got the memo. Recently, the company released a new ad that highlights the amazing snow capabilities of the AWD Dodge Challenger GT. The ad takes the place in Alaska and highlights some very beautiful snow scenes. Dodge writes, “There’s an old wives tale that there’s a place in Alaska where you can almost see Russia. If this is true, then there must be a place in Russia were you can definitely hear the muscle powered engines of Dodge Challenger GT AWD.” Check out the video below:

In a different newly released video by Ram, the towing capabilities of the Ram Truck, which tows 4.5 tons, are highlighted with a new commercial. In the video, the Ram successfully tows a group of Vikings and their huge boat. See the full video below:

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The Redesigned Ram 1500 Expected in 2018

The Redesigned Ram 1500 Expected in 2018

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The Redesigned Ram 1500 Expected in 2018! We recently shared the news about the new Jeep Wagoneer and the design expected based on the image that was leaked. It seems that leaked along with this photo was an image of a Ram Truck, presumably the next-generation Ram 1500 that should arrive in the latter half of 2018. Based on the pictures, it seems the new Ram 1500 has adopted a fresh new design which a sleeker fascia design, a blacked-out grille, a redesigned skid plate and bumper, and a set of slim LED headlights that are reminiscent of the headlights on the Dodge Charger. In the rear, new more angularly shaped vertical taillights as well as an overhauled tailgate are apparent. Ram plans to continue using steel fro the majority of the body panels, allowing Ram to use more complex shapes in its body panels, including a styling line front-to-rear around the top of the wheel wells to evoke a more muscular stance. The redesigned Ram is expected to upgrade to the 3.6-liter Pentastar V-6 engine with plans to incorporate fuel-saving belt-start generators to help improve fuel economy. Inside the cab, a new flattened center console design will allow for more storage space. 

Along with this leak comes news that Ram will continue production of its current light-duty pickup into 2019, which would overlap with the production of the new Ram truck model since it’s expected in early 2018. The older models are planned to be used mostly for fleet orders, while the updated Ram will be marketed towards consumers due to its added features and technology. CFO Richard Palmer said to Automotive News, “Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers’ demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins. As we realign our capacity, we’re going to be able to continue to work on improving our fleet mix.”

Ram trucks have been enjoying increased sales of 27.2% in September, allowing the brand to overtake the Chevrolet Silverado as the second most purchased truck behind the Ford F-150.  FCA CEO, Sergio Marchionne said, “We have taken a very hard look at our level of penetration in some of the key truck areas in the U.S., and we’ve been deficient, and I think a lot of this has been because of the fact that we have not emulated people who have a longer history of success in this sector.”

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