Jeep Teams Up with the World Surf League! Jeep and the World Surf League have extended their partnership with the Jeep brand continuing as the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour. The partnership was first announced in May 2015 making the Jeep brand the first-ever exclusive automotive partner of the WSL and will continue through 2020 when surfing will debut as an Olympic Game in Tokyo.
“The Jeep brand embodies the spirit and soul of surfing and surf lifestyle, which makes this partnership so special,” said Beth Greve, WSL Chief Commercial. “We are incredibly excited to continue working together to bring amazing competitions, more must-see stories of the Jeep Leaderboard and showcase the WSL’s best in the Jeep Leader Jersey to our fans around the globe.”
“Extending our partnership with the World Surf League allows the Jeep brand to remain firmly immersed in a culture that shares a similar identity and core set of beliefs,” said Mike Manley, Head of Jeep Brand, FCA – Global. “The convergence of these like-minded values – freedom, adventure, authenticity and passion – offers the Jeep brand the ability to connect globally with our fans and followers through on-site beach activations and live online streaming of worldwide surfing events over the next few years.”